Corporate brand strategy consultancy

Our Team

We believe in teams

We’re critical thinkers, agile team players and trusted advisors fiercely committed to the quality of our work and consistently described as an extension of our clients’ teams. We’ve held senior leadership roles on the client and agency sides in corporate brand and reputation, and know how it feels to be in your shoes. We will work with you in a smart, efficient way, mindful of the ever-changing environment you’re operating in. Our work will make you stronger and help you solve a problem or capture an opportunity for growth. Depending on the project, we bring in trusted expert resources from other disciplines, including design and employee communications.

Owen Rankin
President & Founder

Owen is the president of OTH Strategies. He founded the company in 2013 and is a trusted advisor on matters of reputation and corporate brand for clients across our portfolio.

Owen has 30 years of global experience on both the client (Johnson & Johnson, Tambrands) and agency (Edelman) sides in reputation management, corporate social responsibility, consumer and health marketing, senior executive positioning, corporate communications and global sponsorship activation.

Key work at OTH includes ABI, Chobani and Johnson & Johnson, who each had desires to modify how their brand was perceived. Each needed help to see the challenge/opportunity in a slightly different frame. Via research and analysis, OTH was able to work in partnership with senior leaders to identify new ways to position the brand and to tell a more compelling story.

Key work prior to OTH includes leadership of Johnson & Johnson’s sponsorship of the Beijing Olympics, helping the company to leverage sport as an asset across the enterprise, and the creation of an award-winning corporate advertising campaign that broadened the company’s reputation beyond its products.

Owen is a graduate of the University of Virginia, where he returns frequently to teach courses in business, brand and reputation.

Elizabeth Brill
Consultant

Libby is a consultant with OTH Strategies. She joined the company in 2014 and specializes in helping clients build narratives that change the way they engage with stakeholders.

Libby has more than a decade of experience in strategic communications.

Key work at OTH includes identifying opportunities for a nonprofit client to more effectively target major sources of funding and enabling a healthcare client to pinpoint governance challenges, leading to the restructuring of its board of directors. She also provides regular strategic counsel on brand equity to Johnson & Johnson.

Key work prior to OTH includes leading corporate media relations, executive positioning, influencer engagement and thought leadership programs for CPG and corporate clients at Edelman New York for eight years.

Clients included HEINEKEN USA, The Dannon Company and global packaging company WestRock.

Libby is a dual US and UK national. She is a graduate of Franklin & Marshall College.

Sarah Hogeboom
Consultant

Sarah is a consultant with OTH Strategies. With 15 years of strategic communications experience on the client and agency sides in reputation management, executive communications and thought leadership, Sarah joined the company in 2016.

Key work at OTH includes strategy and message development for Chobani’s groundbreaking employee compensation program, activation of Johnson & Johnson’s sponsorship of the 2016 Global Citizen Festival and architecture of a narrative for central Virginia-based Luck Companies.

Key work prior to OTH includes serving as a member of the corporate communications team at global packaging company WestRock, where she supported content strategy, executive and investor communications for earnings, acquisitions and the merger that formed the company. During her time at international public relations agency Edelman, Sarah supported oil and gas companies, nonprofits and major manufacturers in forging and rebuilding reputations during times of crisis and rapid change.

She has served as an adjunct instructor at Virginia Commonwealth University and a guest lecturer at the University of Virginia.

Sarah began her career at the Washington bureau of NBC News. She is a graduate of the University of Virginia.

Lauren Lampen
Consultant

Lauren is a consultant with OTH Strategies. She joined the company in 2017 and supports corporate narrative and storytelling projects.

In her role as a consultant prior to joining OTH, Lauren has led integrated marketing and communications programs for clients in a range of industries. Projects included branding and design, corporate messaging, content creation and digital marketing. Previously she worked with corporate clients in Edelman’s New York and Washington, DC offices. Her work included reputation management, thought leadership and media relations for clients such as Charles Schwab, MetLife, PwC, and Business Roundtable.

Lauren is a graduate of Lehigh University with a degree in Finance.

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